For example, the American watch company, founded in 1869 and in the 1950s, has been recognized as one of the best watch manufacturers in the United States. The company emphasizes the production of high quality products in marketing management, and distributes products through the marketing network of famous jewelry stores and large department stores. Until 1958, sales were always on the rise. But its sales and market share have since declined. The main cause of this kind of condition is the market situation has changed: the period of many consumers are not interested in luxury watches have, and tend to buy those economic, convenient and novel watch; And many manufacturers to cater to consumer needs, has begun to produce cheap products, and through thrift stores, supermarkets and other mass distribution channel marketing actively, so as to win the XXX watch most of the market share of the company. XXX watch companies did not notice the change of market situation, still have a crush on watches, the fine traditional style of still using traditional channel sales, believe that their products are of good quality and the customer will arrive. As a result, the business suffered a major setback.
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